Cognism vs Lusha

Pick Cognism when

• →Sales teams targeting EU or UK markets where GDPR compliance is a contract requirement, not a nice-to-have.
• →Mid-market or enterprise SDR teams where data depth and accuracy at the C-suite level matters more than headline cost.
• →Companies that already maintain a procurement process for sales-data vendors — adding Cognism through that process is friction-free.
• →Buyers who want phone data alongside email — Cognism's mobile-number coverage in EU markets is the best in the category.

Pick Lusha when

• →SDR teams whose outbound mix includes cold calling — mobile-number accuracy is where Lusha differentiates.
• →Recruiters or talent-acquisition teams who need contact phone numbers more than email.
• →Buyers who want a Chrome extension that surfaces contact info on LinkedIn without a full database subscription.
• →Operators targeting verticals (manufacturing, healthcare, finance) where phone is still the dominant outreach channel.