Head-to-head
Apollo vs Lusha
Apollo is our stronger pick on aggregate; Lusha still wins for specific personas.
8.3
/ 10
Pricing
7.7
/ 10
8.3
/ 10
Deliverability
7.7
/ 10
8.3
/ 10
Integrations
7.7
/ 10
8.3
/ 10
Use-case fit
7.7
/ 10
Pick Apollo when
- →You're an SMB or growth-stage sales team that needs lead data + basic engagement on one bill, not five.
- →Your ICP is US tech / SaaS where Apollo's data quality is strongest.
- →You want a free tier to test before committing — Apollo's free plan is actually usable for sub-100 lookups/month.
- →You'd rather have 'good enough' across 4 functions than 'great' at 1 — Apollo's bundle math beats buying ZoomInfo + Outreach + Salesloft separately for SMB volume.
Pick Lusha when
- →SDR teams whose outbound mix includes cold calling — mobile-number accuracy is where Lusha differentiates.
- →Recruiters or talent-acquisition teams who need contact phone numbers more than email.
- →Buyers who want a Chrome extension that surfaces contact info on LinkedIn without a full database subscription.
- →Operators targeting verticals (manufacturing, healthcare, finance) where phone is still the dominant outreach channel.
- →Entry pricing matters — $36 vs $59
Apollo
from $59/mo
Lusha
from $36/mo
Side-by-side data
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Comparison updates
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